Make.Shift empowers Bellingham’s young artists and musicians.
I interned for Make.Shift Art Space in Bellingham from January to May 2022. From all-ages drag shows to artist residence studios, Make.Shift’s “No Booze, No Drugs, No Jerks” policy provides a space for young artists to thrive.
I created the branding campaign, visual design, and merchandise line for Make.Shift and KZAX Radio’s Spring 2022 Fund Drive.
social media campaign
limited-edition t-shirt raffle
donor incentives
Donors who pledged $50 or more got this limited-edition Fund Drive tote bag.
Donors who pledged $10 or more got these limited-edition Fund Drive Swingin' Sunflower stickers.
funding thermometer
In lieu of a traditional thermometer to show funding goals, we chose to show a plant growing to stick with the theme of Sowing Seeds with Roots in Radio. As the plant grows, it not only blooms, but the cutouts inside are reminiscent of a radio tower.
I was inspired by old RKO radio newsfeeds, which grew (no pun intended) into the Flower Towers. These became a staple in this campaign.
branding
meet the fund drive branding.
zinnia
sunflower
#FFCB05
0 / 22 / 94 / 0
#8DC63F
51 / 0 / 89 / 0
lily
terra
#443F35
58 / 54 / 64 / 61
#F0EFE7
7 / 5 / 11 / 0
poppy
iris
#9B4ABA
58 / 78 / 0 / 0
#F7941D
0 / 50 / 91 / 0
process
secondary illustrations
The twin Flower Towers.
Two Seed-Patch Radios.
Swingin’ Sunflower variants.
unused early illustrations

