Make.Shift empowers Bellingham’s young artists and musicians.

I interned for Make.Shift Art Space in Bellingham from January to May 2022. From all-ages drag shows to artist residence studios, Make.Shift’s “No Booze, No Drugs, No Jerks” policy provides a space for young artists to thrive.

I created the branding campaign, visual design, and merchandise line for Make.Shift and KZAX Radio’s Spring 2022 Fund Drive.

social media campaign

limited-edition t-shirt raffle

donor incentives

funding thermometer

In lieu of a traditional thermometer to show funding goals, we chose to show a plant growing to stick with the theme of Sowing Seeds with Roots in Radio. As the plant grows, it not only blooms, but the cutouts inside are reminiscent of a radio tower.

I was inspired by old RKO radio newsfeeds, which grew (no pun intended) into the Flower Towers. These became a staple in this campaign.

branding

meet the fund drive branding.

zinnia

sunflower

#FFCB05

0 / 22 / 94 / 0

#8DC63F

51 / 0 / 89 / 0

lily

terra

#443F35

58 / 54 / 64 / 61

#F0EFE7

7 / 5 / 11 / 0

poppy

iris

#9B4ABA

58 / 78 / 0 / 0

#F7941D

0 / 50 / 91 / 0

process

secondary illustrations

The twin Flower Towers.

Two Seed-Patch Radios.

Swingin’ Sunflower variants.

unused early illustrations

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